Saysaw
A Chennai personal-care brand that sells direct, not through a marketplace. Haircare, skincare and body care built around neem — sold on their own storefront so the margin and the customer relationship stay with the brand.
The problem
Saysaw makes personal care and lifestyle essentials in Chennai — a neem-led range covering haircare, skincare and body care, positioned around "daily rituals for confident hair, skin and body care". Selling only through marketplaces meant surrendering margin on every order and never learning who the customer was. Launching direct-to-consumer meant they needed a storefront that could take money reliably from day one and look like a brand worth trusting, without the review history an established seller has.
What we built
We built the storefront around the two things a new D2C brand has to get right: credibility and friction. Product pages lead with what is actually in the product and why it was made that way — honest materials, local manufacturing, built to last — because that story is the reason to buy from them rather than a marketplace listing. On friction, checkout is short, the free-shipping threshold at ₹499 is surfaced early enough to lift basket size, and the three-day Chennai delivery promise is stated where a local buyer will see it. Newsletter capture feeds early access to product drops, which is how a young brand builds a returning-customer base before it has reviews.
- Full catalogue with collections and category browsing
- Product pages leading on ingredients, sourcing and how each item is made
- Cart and checkout with ₹499 free-shipping threshold surfaced pre-checkout
- Three-day Chennai delivery promise placed for local buyers
- Newsletter capture for product drops and early access
- Mobile-first responsive build
The details
- ₹499 — Free shipping over: Threshold surfaced early to lift average basket size
- 3 days — Chennai delivery: Local delivery promise stated up front
- 3 — Product categories: Haircare, skincare and body care
- Made in India — Manufacturing: Local production as a core brand claim
Built with
- React
- Tailwind CSS
- Payments
- Newsletter capture
Frequently asked questions
What does an e-commerce site like this cost in Tamil Nadu?
A launch-ready D2C storefront with catalogue, checkout, payments and shipping rules typically sits in the ₹60,000–₹2,00,000 range depending on catalogue size and how much custom logic the shipping and pricing need. Tell us your product count and we will scope it properly rather than guess.
Should a new brand sell on its own site or on a marketplace?
Both, but the marketplace should not be the only channel. A marketplace takes a cut of every order and keeps the customer data, so you cannot build a returning-customer base. Your own storefront costs more up front and earns compounding value — you own the margin, the email list and the brand.